Professional sports have shown us how to market a sports activity. All the three had to do was copy all that their predecessors had done right and eliminate all they had done wrong. Using these guidelines and measuring them against their strategy, they couldn't miss.

"Buster" went to work creating some smokin' graphics. "BamBam" wrote a solid business plan. "Buster" crunched the numbers. Weeks later, they had a complete plan. All they had to do was sell it to a sponsor.

Easier said than done. In the three years that followed, everyone they showed it to, "loved it,"each one had a reason for not being the first one to make a commitment. Unlike the game of rugby itself, where you make a commitmentevery time you put your boots on, the folks who make decisions must wait until someone else takes the first step.

The suits in business can't make a decision unless someone else leads.

Potential franchise owners would say, "If you had a television contract and/or a major sponsor, we're interested".

Major sponsors would say, "If you had franchises and/or a television contract, we're interested".

And the broadcast media would say, "If you had a couple of major sponsors and/or franchises, we'd be interested". In the business world, it's called "the chicken and egg'.

So the guys met again, over another round of cold boys, to discuss how they were going to get this concept off of dead center. About half way through the evening, they wandered on to the idea of putting their whole plan on a web page and introducing a professional rugby league that exists (at present) as a "phantom league", figuring reality can come later.